The Internet is has over 6 billion web pages and the number is increasing by a rate of about 3,000 sites daily. The fight for top position is an unending struggle. You can’t afford to lower your guard or be complacent as you will end up at the bottom before you can even finish saying, “money.”
The laws of physics apply in online marketing. We all know that no two things can occupy the same space at the same time. Something has to give, and in the case of the ranking of websites, those who can’t seem to get a good grip of their lofty rankings will be crowded out by the more “aggressive” websites. The situation is even more difficult for the new sites.
Beyond the quality of content and professional website design, you must make sure that your target clients get to your landing or welcome page. If they cannot find your site, then that is the end of the story. Your new website is nothing more than a glamorized electronic brochure which you can flaunt to impress others and make them aware that you have business presence online.
However, your website has more potential than you can ever imagine, and it can deliver the goods in more ways than one. You can power up your business if you get serious and focus your efforts on the more important things to ensure that your new site hits the ground running. This means that you have to focus on your Internet marketing, search engine optimization and web strategy.
But before you can get into action, there are 7 things you need to do:
1. Start working on your website
Before you start looking at other things, focus your attention on your website. Check out how things are working out. Look at problem areas and aspects of your site that need improvements. Study your site and engage the services of a professional and determine the right package of services that you need to improve its overall performance.
2. Work on your content
When we talk of quality content, we are not only referring to the accurate and complete content. Business owners must also have the capacity to capture what their clients want when they go online. Work on the need, and this means that you must deliver relevant and engaging content in your new site.
3. Let your URL “Fly”
Show off your URL in forums. If you become a valuable and trusted forum poster, then you will surely generate more traffic to your site through your link backs. It is also a good opportunity for you to share your expertise and valuable information to the community.
4. Get “Stumbled” or “Dugg”
Once you are able to do this, you will be able to bring in big numbers in terms of visits to your web site, and this sheer number of visitors will give you higher ranking.
5. Invest in Pay-Per-Click Campaigns
Buy adverts on search engines such as Google or Yahoo in order to increase traffic to your site. It is also important that your adverts remain highly relevant to your target clients.
6. Invest in links and banners
Purchasing links and banners for traffic from forums and popular websites must be seriously considered by companies with new websites. A well-placed and highly prominent advert will boost traffic to your sites, which can definitely improve your ranking. There are seo scripts and tools which would save you time in this part, so do look around and find the right one for you.
7. Optimize your posts
Focus your efforts to optimize your posts in popular forums and websites. This strategy will give you enough link juices to boost traffic to your new website.