All posts by Joel Dreher

Joel Dreher started making money online in 2002. He naturally was drawn to the research and intricacies of search engine optimization and soon opened his own company. He has become one of the leading SEO's in the state of Florida helping countless clients make more money and increase leads and sales.
Search Engine Optimization

Keyword Research 5 Mistakes to Avoid

keyword research

keyword research

5 Mistakes when you are doing Keyword Research

Before starting any SEO strategy, you must first perform keyword  research.  What phrases or words do you want to rank for?

Unfortunately, many people (including many SEO companies!) often go astray during this step and sabotage the entire campaign.  However, efficient keyword research almost always brings excellent results.

So what are the most common mistakes made during this process?  Let’s take a look.

Performance Problems

Keyword research is not child’s play.  In fact, it can be a strenuous and time-consuming task.  The result?  Many people just guess what the best key-phrases are or half-heartedly grab the first few that look promising.

You will need to attempt to comprehend who the audience is and the language they use. When finished, you should have an exhaustive list of keywords that you would love to rank for.

Shooting For the Stars

You have to be realistic.

Some niches are much more competitive than others.  If you are a newcomer or a novice, ranking for a popular niche is going to be very difficult.  Before aiming for the “head” keywords, give long-tail optimization a try.

Long-tail keywords are longer (usually 3 words or more) and much easier to rank for.

If you started a website about dog training, it will be nearly impossible to rank for the key-phrase “dog-training” for a long, long time.  However, if you target a long-tail keyword such as “dog-training for dachshund owners”, your odds will greatly increase.

Being Single

Normally, you will want to optimize each page or post around one keyword from your research.  It is a common misconception that you should try to rank for several keywords at a time.  You can use variations of the main keyword, but remember to focus on one at a time!

The Ugly Cousins

Why would you try to rank for words your customers will never use?  Utilize the audience’s language from your research.  Ranking for irrelevant terms may boost your SEO ego, but it is worthless when it comes to conversion.  Laser focus your keywords to your clientele.

The Evaluation

Don’t forget to follow the progress of your keywords.  Check them at least once a week to ascertain if you are being successful with your researched keywords.  You can use paid software or services found on the net or you can simple type the phrase into Google and check the results.  Either way, it is of the upmost importance as without evaluation, you will have no idea if it is time to focus on more competitive keywords.

Remember keyword research takes a great deal of time.  It is vital that you don’t take shortcuts in your quest for the terms you want to rank for.  Follow this guide and you will be on your way!

 

Search Engine Optimization

SEO Strategy Start Smart

SEO Strategy; Start Smart in 2014

Recent changes in the way we advertise have led business owners & big companies to take a hard look at the World Wide Web in a different way. While in the past most business owner might try flayers, Local newspapers & radio the current situation is that all those tools are far less efficient from an advertiser point of view and reach fewer people then a well constructed, smartly advertised website could.

Even so… must business owners leave the craft of building an online campaign to the “experts” rather than building their own strategy? That tactic while saving you some time is the wrong way and would probably lead to a waste of resources and time which is the real resource we never have enough of.
This guide would offer a fresh view on online marketing. Please take part and offer your opinion / tips so we may all learn from your perspective.

Building a Web Marketing Plan

Just before we dive into the techno talk lets highlight the major parts of our web-marketing plan.
• Media Type
• Online Branding
• Target Audience
• Advertising Channels
• Advertising Budget

Media Type

Which media do we possess do we have videos, Images, Banners, PDF’s, Slide show and similar media ready to be used in our online campaign. If you answered the recent questions with no you should take a moment to create some logos and banner in different sizes, think about creating some videos and maybe even some reviews videos. Try to get creative – that is what would separate your from the competition in the end.

Online Branding

Modern web campaigns are brand targeted. This became even clearer in the latest Google update (or should i say updates). According to Digital Green Tea, a Santa Monica SEO firm, building your brand is the best way to take your website and change its positions in the search results. Building your brand while getting quality links is a sure way to climb up the search results and enjoy traffic and clientele.

This includes social marketing, niche directories, business collaboration, and any other creative idea that can turn your website into an active participant in your business field / area of expertise.

Target Audience

Building links and creating a smart web campaign is great but where are you spending your time the first step is to define your target audience and try to appear where they search for your services, or recommendations about a service provider, forums, chats, blogs and more. Having your brand appear in all those places could help your brand building campaign and help you get a constant dribble of great traffic to your website.

Advertising Channels; Advertising Budget

When a business owner wants to grow it builds a business plan. The same is true for an online web marketing campaign… Creating a well crafted 10 step plan can save you a lot of money and make the difference between failure and success. So i would recommend you take the time to do “the homework” needed and follow that plan.

 

 

Marketing

Black Hat SEO

Black Hat SEO – What is it? How to avoid it?

Ever since the search engines started ranking web pages for keyword / keyphrase queries, Internet marketers figured out ways to manipulate them. When SEO first became recognized as a legitimate form of marketing, there was no differentiation between White Hat (ethical) and Black Hat (unethical) techniques. So, early on in SEO, most search engine optimization systems were BlackHat.

In the late 90’s and early 2000’s, things started to change in the ranking world because users were becoming fed up with finding pages that were not relevant to their searches. Rather than become useless and eventually obsolete, search engines had to become more intelligent. Hence, algorithms were developed to detect and penalize cheaters and search engine optimizers were then classified into three groups: WhiteHats, Black Hats and GreyHats (greyhats are the less obvious, trendy and almost acceptable search engine manipulators).

Hidden Content – Text, Links, Images

Sometimes optimizers want the search engines to find keyword rich content that they hide from the visitors. This can be achieved in several ways such as: matching the text color to the background, using super-tiny font sizes that are barely visible or by positioning an image over the text. In Black Hat SEO, hidden links come in various forms but usually are hyperlinks created using single letters or characters such as the period but can include header and footer links that are essentially useless or redundant. Images can be used to supply additional content to the search engines and this becomes a black hat SEO technique when tiny or pointless logically named graphics with well-optimized alt attributes are inserted on web pages for the sole intent of feeding content to the search engine. If this doesn’t make much sense try ethical SEO Video.

Mirror Web Sites and Doorway Pages (Cookie Cutter Pages)

Black Hat optimization often entails the deployment of duplicate content. One way is to reproduce a web site across several domains in hopes of either increasing cross-linking or attaining higher ranking on a more search engine friendly URL.

Doorway pages are multiple landing pages whereas each is more optimized for specific sets of keyphrases. A common black hat approach is to pretend that a service is offered in various communities or countries thus requiring new landing pages geared more directly to soecific markets. For example, you’ll often you’ll find web sites with similarly coded web pages for, let’s say, Toronto SEO, Montreal Search Engine Optimization, Calgary SEO and Vancouver Search Engine Marketing … These web pages are basically identical except the cities names are replaced and perhaps their is slight variations in the actual content but their intent is for cheating, their trickery is in the effort not to trigger duplicate content filters or link farm sensors. Doorway pages can either be orphaned files (no links to them) or are often listed in the landing page footer links.

Article Spinning, Splogs, Automating and Regenerating Content

These black hat SEO methods are usually quite humorous as they are obviously not created for the end user but are formulated explicitly for the search engine. They often seem intelligent and unique but unfortunately are nothing more than a weak search engine optimizer’s plagiarisms.

Various Keyword / Keyphrase Ranking Illusions

Lately, an effective Black Hat technique is to pretend that a key phrase ranks highly. The illusion that a web page is highly ranked can be created in several ways: exploiting web history features, using paid ads that appear to be organic, using regional search results instead global or accurate ones.

Cloaking and Redirecting Tricks

Whenever a webmaster intentionally offers the search engine content different than delivered to the visitor, this becomes a black hat SEO technique. Usually these types of cheats are driven by server side scripting and can be difficult for the search engine to detect.

Link Building Schemes

I can write for hours and hours about link building schemes but essentially, link building is Black Hat SEO whenever links are acquired unnaturally and not based on the web page’s own merit. Link building strategies such as: swapping links, useless article submission, blog comment spamming, forum signature spam. Dumpster directory submissions etc. often fall into Grey Hat SEO when applied lightly. Most BlackHats like to focus on manipulating the off-site ranking influences (link scheming).

Keyword and Keyphrase Stuffing Techniques

This is a pitiful but still visible SEO system whereas words are stuffed into sentences and paragraph as inconspicuously as possible; in hopes of impressing the search engine.

 

 

Marketing

Local Internet Marketing for Small Businesses

Local Internet Marketing for Small Businesses

Local internet marketing is the search engines gift for small business owners. Now you have ability to compete at the local level for your customers. There are absolutely no more excuses as to why you cannot achieve local marketing success. This article is made to deliver the truth about local internet marketing and the dramatic significance it has for your small business marketing strategies.

Now that Google and Bing are both giving extremely high preference to local businesses and their local search terms, it is vital for small business owners to integrate local search optimization into their websites and get in-front of their customers that are searching for their local products and services. Read More

Web Design

Professional Website Design

The Internet is has over 6 billion web pages and the number is increasing by a rate of about 3,000 sites daily. The fight for top position is an unending struggle. You can’t afford to lower your guard or be complacent as you will end up at the bottom before you can even finish saying, “money.”

The laws of physics apply in online marketing. We all know that no two things can occupy the same space at the same time. Something has to give, and in the case of the ranking of websites, those who can’t seem to get a good grip of their lofty rankings will be crowded out by the more “aggressive” websites. The situation is even more difficult for the new sites.

Beyond the quality of content and professional website design, you must make sure that your target clients get to your landing or welcome page. If they cannot find your site, then that is the end of the story. Your new website is nothing more than a glamorized electronic brochure which you can flaunt to impress others and make them aware that you have business presence online.

However, your website has more potential than you can ever imagine, and it can deliver the goods in more ways than one. You can power up your business if you get serious and focus your efforts on the more important things to ensure that your new site hits the ground running. This means that you have to focus on your Internet marketing, search engine optimization and web strategy.

But before you can get into action, there are 7 things you need to do:

1. Start working on your website

Before you start looking at other things, focus your attention on your website. Check out how things are working out. Look at problem areas and aspects of your site that need improvements. Study your site and engage the services of a professional and determine the right package of services that you need to improve its overall performance.

2. Work on your content

When we talk of quality content, we are not only referring to the accurate and complete content. Business owners must also have the capacity to capture what their clients want when they go online. Work on the need, and this means that you must deliver relevant and engaging content in your new site.

3. Let your URL “Fly”

Show off your URL in forums. If you become a valuable and trusted forum poster, then you will surely generate more traffic to your site through your link backs. It is also a good opportunity for you to share your expertise and valuable information to the community.

4. Get “Stumbled” or “Dugg”

Once you are able to do this, you will be able to bring in big numbers in terms of visits to your web site, and this sheer number of visitors will give you higher ranking.

5. Invest in Pay-Per-Click Campaigns

Buy adverts on search engines such as Google or Yahoo in order to increase traffic to your site. It is also important that your adverts remain highly relevant to your target clients.

6. Invest in links and banners

Purchasing links and banners for traffic from forums and popular websites must be seriously considered by companies with new websites. A well-placed and highly prominent advert will boost traffic to your sites, which can definitely improve your ranking. There are seo scripts and tools which would save you time in this part, so do look around and find the right one for you.

7. Optimize your posts

Focus your efforts to optimize your posts in popular forums and websites. This strategy will give you enough link juices to boost traffic to your new website.

Marketing

Twitter Marketing

Twitter is one of the biggest and most successful social networking sites on the internet today. But as well as a fun way to connect with friends and family, many individuals, businesses, groups and organizations have realized that they can get their message out in to a wide but targeted audience by using Twitter as a marketing tool. Whether they are marketing a product, person, brand, event, organization, or company, they gain from Twitter marketing. Here are my Top 10 Good Reasons for using Twitter as a Marketing Tool.

1. It is free. There are no start up costs, rental costs, or maintenance costs. Of course, using Twitter as a Marketing tool will use up some of your time, especially when you are getting it going, but once set up, Twitter marketing can require only short bursts of work (10 or fifteen minutes per day) to keep everything flowing smoothly.

2. Twitter marketing is versatile, you can use it to promote a product, blog, website, person, event, group… pretty much anything really, although it generally works best if you stick to one niche, person, product, subject or thing for each Twitter account.

3. Twitter accounts are easy to set up and maintain, so you can have multiple accounts to reflect different blogs, businesses and websites etc. For instance, if you have more than one blog or business, you can run a Twitter account for each blog or business that you have. That way you can keep both your Twitter marketing focused and your Twitter followers effectively targeted.

4. Twitter is fashionable with a huge following from young people especially. By using Twitter as a marketing tool you can reach lots of groups, such as young people, who might be difficult or expensive to reach by more traditional marketing methods. Twitter marketing also shows that your company, or organization is up to date and has a modern outlook when it comes to marketing methods and approach.

5. By using Twitter as a marketing tool, you can also forge and keep direct contacts with your customers and readers, providing you with precious feedback that can help you identify areas where you are lacking and help to define where you might want to take yourself or your organization in the future. Customers might suggest new products that you might want to stock, for instance, or topics that you might want to cover, if you are a blog or a news site.

6. With such a limited amount of characters available for use in a tweet, the idea of using Twitter as a marketing tool can appear to be crazy to someone not used to tweeting. But in terms of Twitter marketing, the tweet itself is usually just a way of enticing people to click on a link and the beauty of Twitter is that you link to just about anything. Though usually you are going to take them to website which is promoting something that you want to market.

7. Twitter is great for networking too. If you are a marketing a blog, then you can meet people who will feature the blog in an online magazine. If you are marketing a product, then you may meet retailers who want to sell your product, or buy your product in bulk. If you are a musician, then marketing yourself on Twitter can lead to you forging contacts with record labels and agents who can arrange gigs for you.

8. Twitter is great for integrating with other social networking sites and also your own websites. It is easy to integrate with Facebook, for example, so that you can synchronize both accounts and post to both sites at the same time, which will save yourself time and potentially, money. The Twitter follow button can be added to your websites, if visitors to your website click on the button (and many will do!), it means that you will be able to keep contact with them and inform them of any updates, new products etc. that you bring out.

9. There are free programs available that allow you to automate many of the processes involved in Twitter marketing. For instance, if you go away, you can set software to automatically tweet your products for you while you are gone.

10. Twitter marketing can form an integral part of a wider and integrated marketing strategy. You can use it to promote a competition, for example, which is in turn part of a launch for a new brand or product. Twitter can give your brand character and body and make it real to the people that you are promoting to. Sign up on twitter now

Search Engine Optimization

SEO Service in Orlando Florida

SEO Service in Orlando Florida

Here at OrlandoSEOGuy.Com you are served with the highest and best performing SEO service in Orlando Florida. Our main mission statement is to provide a service which is unmatchable and ideal for businesses to grow and expand their online presence.

In our methodology lies an underlying plan of monitoring any changes or modifications made by search engines and ensures we are staying on top of these while developing our knowledge base in order to ensure that we bring our clients to the top of the search engine results as efficiently as possible. We day by day are implementing new strategies and testing new ideas to adequately deal with the changes made by search engines.

SEO services in Orlando Florida are frequently selling falsely advertised promising of top rankings in 30 days or less which is not what the whole essence of what SEO is. Google and many search engines are continually developing their algorithms and one vital factor they include in natural link building. If your site is reaching these top spots in 30 days, then I assure you neither me nor Google and its algorithm will think it is natural too and eventually it will get punished. You may see short term gains, but as a wise man once said: “don’t be mesmerized by the short-term riches when you can sustain the long-term rewards”. This cannot be truer for SEO and that is why we work on a monthly basis of improving our clients SEO plan and implement the natural link building strategies that Google and the other main search engines encourage and reward.

One thing OrlandoSEOGuy.Com takes very seriously is promises. We evaluate our customer’s site and plans before ever taking on a project and thus only take on clients if we know for a fact that it will be profitable and successful for both parties involved. It is something we pride ourselves on and therefore if we are taking on your site then that only means one thing, we will achieve your goals and go beyond them!

You may be thinking that we are just like another Orlando SEO companies, but are truly not. Our chief SEO consultant Fred Franks has been an expert in the field for over 15 years and has had various plaudits from other experts in the industry. We make statements, but more importantly we keep them. Which leads us on to the most important factor, our goal isn’t really to get you to the top of the rankings, it is to KEEP you there as this is where the money lies so to speak.

If you are a company or business based in Orlando, Florida, or actually anywhere else we can help you reach your on line goals in reaching a larger spectrum of visitors. We want you to have the best SEO service, so it is a must that you contact us now to help us help you!

Search Engine Optimization

Orlando Search Engine Optimization Service

Orlando Search Engine Optimization

SEO is one of the most important methods of enhancing your online business. It is the most widely used technique for getting higher ranks in big search engines such as Google, Yahoo and Bing. Orlando Search Engine Optimization deliver best quality SEO work that helps your online business to grow rapidly. There are various Orlando SEO Service available in the city. You can hire any of them according to your need. Although most of these SEO services work well, but there are certain questions that people want to ask for complete satisfaction. Here, are some of them:

Why do you need Orlando Search Engine Optimization?

This is one of the most important things to understand why you need a SEO service. You have your business, and you know very well how to run it, but when you are dealing with online marketing, the process becomes a lot harder. It is not like traditional marketing. Online business also has fierce competition. Everyone wants to get to the top. If you do not know how to spread your business on the internet, your competitors will definitely overtake you. This is probably the most important reasons for getting help of professional online marketers that are capable of doing SEO.

Are Orlando Search Engine Optimization reliable?

This is also an important question because you are handing over your marketing strategies to someone else. Orlando Search Engine Optimization are completely reliable. They are working in this business for a very long time. Therefore, you do not have to worry about the reliability. They are handling businesses of top companies. So, you can surely let them do their work without any worry about your business. You can easily hand over your business and marketing to the SEO service and get the best out of it.

How to find the best SEO services?

SEO services are easily available these days. You can find lots of SEO services in your city. However, you should always try to find the best SEO services available in your city. There are many ways of finding best Orlando Internet Marketing . An easy and fast method of finding best SEO services is to search the internet. You can simply search for best SEO services in your city on any of the search engines. Certain websites provide a complete data of different SEO services with respective ratings. You can find such ratings on different websites too, and confirm their authenticity. You can also find reviews about different SEO services that are extremely helpful in this regard.

How much do Orlando Internet Marketing cost?

The cost of SEO services is not constant. You may find lots of variations in the price list. However, there are some constant rates available per service. For getting information about SEO service cost, you can find the SEO Company you want to hire, and check its website. Some packages are monthly, while others are half-yearly or yearly. The price list is usually displayed on the official website. It could start as low as $399 and go up to $1899 too. Alternatively, you can also call them for inquiring about the cost. It is also important you consider your budget while hiring SEO service. You can surely find Orlando Search Engine Optimization that fits in your budget.

Call the OrlandoSEOGuy.com Today at 1-800-781-1130 read more about Search Engine Optimization

Search Engine Optimization

About Search Engine Optimization

About Search Engine Optimization Overview

OrlandoSEOGuy covers all the prime website optimization topics along with seo strategies. We aim to provide useful website optimization articles, resources and optimization tools to help you maximize the potential of any website. Search engine optimization covers a vast expanse of the internet, there is said to be well over 1,000 terabytes of data floating around the web right now. It’s easy to see how you could get lost in such a mass of information but since the invention of search engines you can now find specific information with a click of a mouse. The vast majority of people use search engines to perform even the simplest of searches, search engines tap into the information highway with accuracy that couldn’t be done in any other way and they archive billions of pages to provide users with the targeted content they want. If you haven’t yet grasped the importance search engines have to the success of every website on the net then you shouldn’t stop reading our website optimization articles.

Research the Search Engine Optimization Algorithms

Many people rely on their websites as a sole means of income, it isn’t unfeasible to rely on a website or network of websites for income but search engines play a vital part for sustaining it. Once you understand how important search engines are to your website you will understand the benefits that can be reaped from them. After all, the alternative to poor rankings means paying for your traffic and that will be cutting down any potential revenue you could be making. You can rank high for every keyword imaginable if only you know how to produce what the search engines want – quality content. Almost all websites that rank well for prime keywords, for searches you do regularly have been mounded in every single way to match the search engine algorithms.

Search Engine Optimize the Website to Your Keywords

Do not be put off by the idea of competition, it’s true that for major keywords it’s extremely hard to get good rankings but very few people have the resources to handle that scale even if they could. There is a large spectrum of reasons why people set up websites, one example would be someone who sets up a website through enthusiasm of a particular subject, these people benefit the most from search engine optimization as they give the most relevant information and products on the subject, unfortunately these niche markets usually have limited appeal and target unusual keywords. Every website only has the potential of it’s webmaster but with learning seo you can take information to the people that want it most.

Find out more information about Search Engine Optimization, contact us today!

Marketing

SEO Internet Marketing

SEO Internet Marketing that Help Small Businesses

Building an attractive possibly beautiful is the purpose of most website manufacturers. In the process, sometimes the effectiveness of the website is declined. We need to keep in mind that your goal is not only to get a beautiful website that can make people want to be and look around and revel in, but also a website that is to be helpful to the machines in determining what exactly our website is concerning or what it is based on.

Search Engine Optimization or SEO Internet Marketing is arguably the most necessary way to drive site visitors to your website because it causes improved search engine place. Optimizing the benefits of some sort of well-designed web site will result in considerably more traffic coming to your website thereby generating profits for the company building the website. With this actuality in mind however, improving your website might cost thousands of dollars if you are definitely not skilled in this area. Beneficial search engine optimization that leads to help improved search engine place will, on the other hand, provide a much higher returning on the investment connected with either time or maybe money you put engrossed.

My goal in this article is usually to give you the basics connected with search engine optimization so that you can fully grasp it and add it to help you obtain your task. This will help to improve your relevancy and search engines search rankings for the best results doable through proven search engine ranking techniques.

What are the important mistakes in pattern of Internet Marketing

First is important to remember that search engines are products and read words they just don’t see images or maybe pictures. The most common problems form a search engine marketing standpoint is:

  • Making an internet site totally in Adobe flash(TM)
  • Images without alt tag words
  • Minimal or nonexistent meta title or maybe title tag
  • Ability to develop a SEO strategy
  • Interpersonal communication skills
  • Capability to create sales pages and keyword rich content pages for websites

SEO Internet Marketing that Help Small Businesses

Adobe flash(TM) to the search engines is a an image it is undetectable although the Flash(TM) may perhaps capture the interest of the viewer it certainly can’t help the search engine to know what your website is about. While text display as an element of the Flash(TM) the rich in key terms and information will probably be lost completely towards search engines and you will head out unnoticed. Flash(TM) and photographs can be used to enhance an internet site but the site needs to have text in order to assemble relevance for the yahoo and google.

In the same good sense images are also undetectable; however we can include things like alt tags that can give the search engines a solid idea of what the viewer will discover. In fact the alt tags can be very helpful since the search engines will probably place a little more increased exposure of the text in alt tags. Don’t overload using keyword phrases from the alt tags although use some to help where by appropriate.

The identify tag as well examine later is an important destination to tell the search engines what exactly your webpage is dependent on.

To read more about SEO Internet Marketing click here>